the house at selfridges

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For the SelfRidges annual Christmas corner shop takeover, Daniel Arsham was invited to envision a "future fantasy", the theme of the three month campaign. A domestic setting was recreated in clear materials, creating a transparent setting with accents alluding to the construction. Within the pop-up new works of Daniel were displayed, including the debut of the eroded Porsche 992. 

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Worked closely with Daniel on concept and ideation, developed the design through drawings and mock-ups, fabricated Porsche 992 in collaboration with an automotive shop, provided install drawings and managed installation.

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SelfRidges Corner Shop // London